What Is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of making your content, brand, and website optimised to be cited, summarised, and recommended by AI search engines — including ChatGPT, Perplexity, Google AI Overviews, and Gemini — in addition to ranking in traditional search results. Where SEO asks “will Google rank my page?”, GEO asks “will AI engines cite my brand when buyers ask relevant questions?”
GEO vs SEO: what’s the difference?
- •SEO optimises for ranking positions in traditional search results (blue links).
- •GEO optimises for appearing inside AI-generated answers, summaries, and recommendations.
- •The underlying signals overlap but aren’t identical: GEO places greater weight on clear entity definitions, structured FAQ content, citation-worthy data, and third-party mentions.
- •In 2026, AI Overviews appear in 13%+ of all Google queries — and when they do, click-through rates to traditional results drop by 46%. Teams that don’t optimise for GEO are losing discovery share they can’t see in their analytics.
How to optimise for generative engines
- •Write clear, single-sentence definitions at the top of every page — AI engines pull the first clear answer they find.
- •Use structured FAQ sections with schema markup — these are disproportionately cited in AI summaries.
- •Include sourced data and original research — AI engines favour pages that cite verifiable numbers.
- •Earn third-party mentions — AI engines weight external citations heavily when deciding which brands to recommend.
- •Optimise entities, not just keywords — AI search understands topics, brands, and relationships, not just keyword matches.
How Suprflo’s GEO engine works
Suprflo’s SEO/GEO engine tracks your brand’s visibility in AI answers alongside traditional rankings. It identifies which pages need entity tuning, FAQ structure, and citation-ready content to appear in generative engine results — and generates the content recommendations to close those gaps. You see both your Google rankings and your AI visibility in one dashboard.